5 Promenade Street
Bluffton, South Carolina 29910
11:00AM - 5:30PM Monday - Saturday
Lily is located on the Promenade in Bluffton.
"Any proper Southern Lady should have a powder puff on her vanity and a silk charmeuse eye mask for restful nights. At least that’s what we told ourselves while perusing Lily which specializes in "life’s little luxuries.” The shop’s candles, vintage postcards, vintage-inspired hair accessories & jewelry, parfum, and scented luxury body powder are unabashedly feminine and will make you feel like a true Southern Belle."
Amelia Mularz, Travel & Lifestyle Writer, Harper's Bazaar Magazine
“Inspired by French culture, Lily is a unique, carefully-curated and styled boutique. You could explore this little shop for hours. Lily holds bespoke French perfume, charming stationery, jewelry, and bath & home provisions.”
Julia Engel, Style & Beauty Blogger, Gal Meets Glam
"The visuals of the Old South conjure images of long, dusty drives shaded by moss-draped oak trees, Antebellum buildings of a bygone era complemented by white columns, and a pitcher of something cold and sweet resting on a porch table. Old Town Bluffton emanates memories and visions of the refined Old South, picturesque and quaint. And naturally, there’s no better place to celebrate this atmosphere than the small town boutique, Lily. Located in Old Town Bluffton on the Promenade, Lily stands surrounded by quaint boutiques whose exteriors reflect the area’s history, with sophisticated shop-front awnings and tell-tale signs of architectural designs of the past. The shop is all about cherishing and touting the delicate southern charm and beauty associated with the very best of Southern Belles. Here you will find artisan jewelry, scarves, stationary and home goods, soaps, French parfum and handbags, all curated by the shopkeeper who takes inspiration from French culture and incorporates the delicate airs of graceful Bluffton. Get your hands on a myriad of one-of-a-kind vintage items like an exquisite beaded evening bag or a stunning jeweled brooch. You’ll certainly be the belle-of-the-ball with any of the bespoke items on offer at Lily."
Meagan Drillinger, Travel Writer, American Express Travel
"Remember your childhood visits to Grandma’s house? Sneaking into her room, that inner sanctum of beautiful, untouchable things. You’d play dress-up for hours clomping around in her high heels. Well, if your Grandmother was a French woman with exquisite taste, then Lily in Bluffton will make you feel right at home. This is an artfully and expertly curated boutique, a jewel box of interesting and chic finds. They have vintage jewelry, gorgeous scarves, and a plethora of other finds. It’s a girl's heaven!"
Ann Herndon, Travel Concierge
"Lily offers beautiful stationery, vintage jewelry, soaps, and handbags, not to mention an overall aesthetic that makes you feel good to be in this lovely little expertly curated shop."
Susan O'Keefe, Travel Writer, National Geographic Travel & Culture
Lily has been featured in Harper's Bazaar Magazine, American Express Travel, Romantic Homes Magazine, as well as Travel + Leisure, and is honored to have a place in a bevy of beautiful blogs.
About the Shopkeeper:
I have always had a love for all things French. I remember as a child, on a trip to Paris with my mother, how mesmerized I was by the parisienne beauté exceptionnelle and all the alluring objets de luxe. As Lily’s chief buyer, visual display merchandiser, luxury ambassador, and purveyor of life's little luxuries, I believe in exceeding customer expectations and always going above and beyond what my patrons expect. The bottom line with life’s little luxuries is that they have to be the best!